> ## Documentation Index > Fetch the complete documentation index at: https://waybeyond.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Some thoughts on tomato seeds b8fc082e # Source: [https://www.waybeyond.io/resources/some-thoughts-on-tomato-seeds?hsLang=en](https://www.waybeyond.io/resources/some-thoughts-on-tomato-seeds?hsLang=en) 20.10.2024 | 3 min read # Some thoughts on tomato seeds * [![soc1](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc1.png?width=46\&height=47\&name=soc1.png)]() * [![soc2](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc2.png?width=46\&height=47\&name=soc2.png)]() * [![soc3](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc3.png?width=46\&height=47\&name=soc3.png)]() * [![soc4](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc4.png?width=46\&height=47\&name=soc4.png)]() * [![soc5](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc5.png?width=46\&height=47\&name=soc5.png)]() ![Some thoughts on tomato seeds](https://www.waybeyond.io/hs-fs/hubfs/beautiful-red-ripe-cherry-tomatoes-grown-greenhouse.jpg?width=1500\&height=997\&name=beautiful-red-ripe-cherry-tomatoes-grown-greenhouse.jpg) I’m pretty sure we take seeds for granted. They are right under our noses, everywhere we turn. From corn, wheat, and cotton to barley and flowers, seeds are the foundation of everything we eat and wear. Seeds become fibres and fabrics to make our clothes, towels, sheets, hats, flags, and so on—they can even be turned into bio-jet fuel. Here’s a fantastic fact about Ethiopian mustard seeds for the week: the seed produces less black carbon exhaust than fossil fuel with a higher flash point, which makes it safer to use on Navy ships. Less black carbon equals a cleaner environment. ## Rethinking commodities A very long time ago, way back in 50 BC, salt was used to pay Roman soldiers and was considered white gold because it preserved meat and fish. Commodities are just the raw materials needed to create many of the products we buy and eat. They range from agricultural products to energy products like oil and natural gas. There’s no doubt about it - corn, sorghum, barley—are seeds that are commodities. But what if we considered the tomato seed a commodity and traded it like corn? How would this change how food is grown or how resources are used to grow our food? Or even how we thought about the value of seeds in our lives? The US Department of Agriculture considers seeds and seedlings of agricultural and horticultural plants to be agricultural or horticultural commodities. So we could say tomato seeds ARE a commodity, but they definitely aren’t treated like one. Tomatoes are the world's most produced fruit. The global tomato seed market is expected to grow from $1.19 billion in 2023 to $1.85 billion in six years by 2030. The growth rate of tomato seeds is due to several factors, including the health of the soil, pest control, and water scarcity.  And those [climate factors](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) right now are being pushed to the hottest and driest in the countries that grow the bulk of our food globally. ## The tomato seed feedback loop. There really isn’t one. Seed companies have little idea of what happens with the seeds they sell to growers and how productive each seed is on a farm in Mexico versus a farm in Florida versus Morocco.  Why does one variety perform better than another year on year or worse year on year? Where is the aggregated data from each grower from year to year? Tomato Seed A did great, but next year, it’s predicted to be 5% warmer in the same area with less rain, so what will happen to that seed in that harsher environment? Or five years in the future? No one really knows. Seed producers don’t have the data, not really. They want to believe they know, but how can they? It takes seven to ten years to develop a new seed—a decade. Can you see what the next decade will look like in soil composition? Water availability? It’s educated assumptions. And, if the intelligent scientists who study soil and water are estimating what soil composition will be like for crops, how can a seed producer who doesn’t know how their seeds perform develop a new seed a decade from now that will grow in that different environment? ## We are perpetually behind. The hard pill to swallow is that mature crops—corn, wheat, barley, sorghum—have become commodities. They are traded on and against—they make up the futures market. But not a futures market a decade in the future. A 10-13 years in the future futures market that says you will need a different seed NOW if you want those crops to grow in a decade from now. *That’s* a futures market. If you have enough customers and data, you could inform a new tradeable commodity—say, tomato seeds. We could begin to trade in tomatoes or blueberries—a horticultural commodity. But if you have to wait seven to ten years to create a new plant, then it will be too late. The environment you created for that tomato plant to grow in will not exist. ## Data + digital twins Technology can help us prepare for that future, futures market. It would typically take four to six months to understand the outcome of the growth of a tomato seed-to-plant trial in a controlled growth environment. With [data and AI](https://www.waybeyond.io/customers/vegetable-seed-producers?hsLang=en), you could accelerate that process to four to six seconds and factor in varying degrees of water, soil, pests and heat data from actual growers around the world. This data is precisely what a seed producer needs to create that future tomato seed. This not only saves the seed company money but in a very similar approach to pharmaceutical trials for new drug therapies. This approach could help shape new varieties of seeds that can have higher yields in harsher growing conditions. WayBeyond is already doing this with the [billions of data points and more than the 1,600 crop cycles](https://www.linkedin.com/pulse/three-billion-data-points-why-matter-darryn-keiller-4oqkc) we have gathered on tomato groups globally. I know that if we were to transform tomato seeds into a real future, futures commodity, we could use both data and AI to shorten the cycle of growing food for the benefit of humanity. ![darryn-keiller](https://www.waybeyond.io/hs-fs/hubfs/darryn-keiller.png?width=150\&height=163\&name=darryn-keiller.png) Article by Darryn Keiller Darryn Keiller is the founder and CEO of WayBeyond. 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[START READING](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-3.png) * ARTICLE * CROP MANAGEMENT * BLUEBERRY ###### [Avoiding plant heat stress in berry crops](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) Heat stress is a significant concern for berry growers as it has both positive & negative effects... [START READING](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-1.png) * TOMATO * WHITEPAPER * YIELD PREDICTION ###### [Beyond Yield Prediction: the importance of climate and context](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) Do growers focus too much on high accuracy yield forecasting and miss key contextual indicators? [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/CoCM%20Sanaa%20600x360_1.png) * CUSTOMER CHAMPIONS ###### [Meet Sanaa, Phytosanitary Manager at African Blue](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) Discover how Sanaa Elmarini enhances decision-making in blueberry crop management at African Blue... [START READING](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-2.png) * PRESENTATION * DARRYN KEILLER * INDUSTRY ###### [Fruit Logistica 2024: Rethinking Horticulture](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) Practical solutions for today’s challenges in the world of horticulture. From real-time data to... [START WATCHING](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-1.png) * ARTICLE * CROP MANAGEMENT ###### [Cultivating better crop outcomes with real-time alerts](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) Real-time alerts play a vital role in empowering growers to make better crop management decisions.  [START READING](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-4.png) * PODCAST * DARRYN KEILLER ###### [Tiny Little Victories: Sustainable farming and saving the planet](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) Darryn addresses the importance of food security, how the pandemic showed a real vulnerability in... [LISTEN NOW](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-3.png) * PRESENTATION * CROP MANAGEMENT ###### [Fruit Logistica 2024: 3 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) Real world examples of common issues faced by growers that can be solved with real-time data,... [START WATCHING](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * ARTICLE * CROP STEERING ###### [Crop steering 101: how to optimize tomato growth for maximum yield](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) In this crop steering guide, you'll learn how to adjust environmental factors for ideal plant... [START READING](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-3.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2024 round up](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) Fruit Logistica 2024 in Berlin wrapped last week, bringing to a close its biggest edition yet with... [START READING](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-7.png) * TOMATO * ARTICLE * CROP STEERING ###### [The important role of plant balance in tomato crop steering](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) Discover strategies for maximizing crop yields by balancing generative/vegetative growth. [START READING](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360.png) * WEBINAR * CROP MANAGEMENT ###### [4 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) The protected crop growers guide to successfully managing your plants, team, practices and... [START WATCHING](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-3.png) * PODCAST * DARRYN KEILLER * INDUSTRY ###### [This Climate Business: Farming indoors](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) The future of farming may be indoors. We know that’s already happening for tomatoes and leafy... [LISTEN NOW](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Morocco Berry Conference 2023 round up](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) Read our team's report on the 2023 Morocco Berry Conference, held in Agadir. [START READING](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * WEBINAR * YIELD PREDICTION ###### [The importance of climate and context data in tomato production](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) Learn how interpreting crop yield prediction with contextual data improves decision-making and... [START WATCHING](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-5.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Attraction 2023 round up](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) WayBeyond's team share first impressions, general observations and key takeaways from Fruit... [START READING](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-3.png) * WEBINAR * CROP MANAGEMENT ###### [Adopting crop management software](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) SaaS adoption in horticulture: discover challenges and pitfalls for both growers and technology... [START WATCHING](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-4.png) * ARTICLE * BLUEBERRY * CROP MANAGEMENT ###### [Mitigating Frost Risk in Blueberries](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) Frost devastates blueberry crops, leading to significant economic losses. By harnessing digital... [START READING](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-11.png) * ARTICLE * CROP MANAGEMENT ###### [Unlocking grower success through data analysis](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) Digital agronomy insights helps tackle crop loss, production variations, and declining yield by... [START READING](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-4.png) * PRESENTATION * YIELD PREDICTION ###### [Global Tomato Congress 2023: Beyond yield prediction](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) Lee Kirsopp challenges the need for high accuracy yield prediction. Can other data provide better... [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360.png) * ARTICLE * WAYBEYOND LIFE ###### [GreenTech Americas 2023 round up](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) Insights and reflections from the WayBeyond team at GreenTech Americas 2023, held in Querétaro,... [START READING](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360.png) * PRESENTATION * CROP MANAGEMENT ###### [GreenTech Americas 2023: Production problems solved by collecting the right data](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) 3 production problems that can be solved by collecting data: cross loss from disease, poor crop... [START WATCHING](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-14.png) * TOMATO * ARTICLE * YIELD PREDICTION ###### [Rethinking the singular focus on high accuracy in tomato yield prediction](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) WayBeyond's study unveils factors behind yield swings and proposes an alternative to improve yield... [START READING](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-4.png) * WEBINAR * CROP MANAGEMENT ###### [Uncovering warning signs of fungal disease in your growing environment](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) Discover the true cost of a fungal disease outbreak in crops, how to respond and the financial... [START WATCHING](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-9.png) * ARTICLE * CROP MANAGEMENT ###### [Forging a technology pathway into Mexico](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) With protected agriculture on the rise, Mexico is ripe for the next wave of tech innovation. [START READING](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-5.png) * WEBINAR * CROP MANAGEMENT ###### [Combating harmful crop pests without spraying more chemicals](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) Get insights on Integrated Pest Management planning for effectively managing infestations. [START WATCHING](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-2.png) * ARTICLE * YIELD PREDICTION ###### [Applying AI to Controlled Environment Agriculture](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) Learn the challenges and potential of AI and machine learning in agriculture for sustainable crop... [START READING](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-4.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2023 round up](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) Read the round up of Berlin Fruit Logistica 2023 from the WayBeyond team on the ground. [START READING](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-6.png) * WEBINAR * CROP MANAGEMENT ###### [How to manage plant stress and improve crop performance](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) Learn how to manage plant stress and improve crop performance with Vapour Pressure Deficit. [START WATCHING](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-8.png) * ARTICLE * CROP MANAGEMENT ###### [How implementing digital agronomy elevated African Blue’s blueberry production](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) Harnessing FarmRoad enabled to monitor the status of their crops and the farm as a whole and... [START READING](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-10.png) * ARTICLE * CROP MANAGEMENT * TOMATO ###### [Why crop registration is a vital part of your crop management](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) Why do growers use crop registration and how does it benefit crop management practices? [START READING](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360.png) * PODCAST * DARRYN KEILLER ###### [Revolving door syndrome: Can we feed people without breaking the planet?](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) Our food systems face uncertainty in the wake of Climate Change. Cyclone Gabrielle highlighted the... [LISTEN NOW](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-13.png) * ARTICLE * CROP MANAGEMENT ###### [Sensor network delivers improved crop status visibility](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) Growers require frequent and detailed climate data and crop status visibility to get the best from... [START READING](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-12.png) * ARTICLE * CROP MANAGEMENT ###### [The problem with handheld moisture meters for plants](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) While the popularity of hand held moisture meters for plants shows no signs of abating, there are... [START READING](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-3.png) * CASE STUDY * CROP MANAGEMENT ###### [Season Farms manages plant heat stress to improve production](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) The agronomist at Season Farms noticed a drop in production and turned to WayBeyond's digital... [START READING](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-7.png) * CROP MANAGEMENT * WEBINAR ###### [Plant Disease and Sanitation](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) Plant pathology is the study of plant diseases and how they interact with plants. In this in-depth... [START WATCHING](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Breaking gender bias in the technology sector](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) Lotte Bayly shares about her career journey, navigating gender bias, and her views on gender... [START READING](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) ###### ###### Subscribe to newsletter