> ## Documentation Index > Fetch the complete documentation index at: https://waybeyond.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Insights from fruit logistica 2024 b8fc082e # Source: [https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) 15.02.2024 | 5 min read # Fruit Logistica 2024 round up * [![soc1](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc1.png?width=46\&height=47\&name=soc1.png)]() * [![soc2](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc2.png?width=46\&height=47\&name=soc2.png)]() * [![soc3](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc3.png?width=46\&height=47\&name=soc3.png)]() * [![soc4](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc4.png?width=46\&height=47\&name=soc4.png)]() * [![soc5](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc5.png?width=46\&height=47\&name=soc5.png)]() ![wb-team-at-FL-2024-1000](https://www.waybeyond.io/hs-fs/hubfs/wb-team-at-FL-2024-1000.jpg?width=1000\&height=646\&name=wb-team-at-FL-2024-1000.jpg)The WayBeyond team at Fruit Logistica Berlin 2024 L-R: Lee Kirsopp, Daniel Than, Darryn Keiller, Lotte Bayly, Kylie Harper, Mariana Alencar, Celene Solis. The 2024 Fruit Logistica in Berlin wrapped last week, bringing to a close its [biggest edition yet](https://www.fruitlogistica.com/fruit-logistica/bilder/aussteller/2024/factsheet/fruitlogistica_2024_factsheet-english.pdf). With 63,470 attendees from 140 countries, it eclipsed the other major event happening in the city at the time (Berlin Fashion Week) by a significant margin. The record-breaking number of attendees represented the entire fresh produce value chain, from agricultural equipment, technology and packaging to chemical companies, farmers and seed producers. They came to walk the vastness of Messe Berlin’s 27 halls which covered over 128,000 sqm and to do business with some of the 2,610 exhibitors. WayBeyond chose Fruit Logistica as the event to launch [its refreshed brand identity and tighter strategic focus](https://www.waybeyond.io/news/waybeyond-unveils-brand-evolution-to-champion-modern-crop-management?hsLang=en). A shift which aims to empower berry growers and seed producers with innovative technology and insights for enhanced crop management. To reinforce this commitment, WayBeyond showed up in force with its largest team to date attending the event, and the construction of a 24sqm booth – twice the size of previous years. Head of Global Sales, Lotte Bayly comments: “Fruit Logistica again provided us with an excellent opportunity to meet customers face-to-face, connect with people in the industry, and learn more about the latest trends in the fresh produce market. We were thrilled to receive an enthusiastic response from growers and seed producers eager to learn more about our crop management solutions.”  This was WayBeyond’s third year in attendance and day one kicked off with two presentations from members of our team: Product Manager, Lee Kirsopp and CEO, Darryn Keiller. The Farming Forward stage featured key themes around Smart Agriculture, Advanced AgTech, and Controlled Environment Agriculture (CEA) and this is where WayBeyond’s first speaker presented.  Lee Kirsopp’s presentation: [3 Common Grower Problems Solved with Digital Agronomy](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) highlighted several challenges that growers regularly face. Using several real-world examples, Lee demonstrated how growers were able to overcome the issues to improve their working practices and crop outcomes. In the second presentation: [Rethinking Horticulture](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en), held at the Fresh Produce Forum, WayBeyond’s Founder and CEO, Darryn Keiller discussed the latest trends in the European market and practical solutions for the current challenges in horticulture. He showcased the use of real-time environmental data to improve plant health and management, and AI-enabled digital solutions for crop forecasting and yield management. ![Darryn Keiller speaking at Fruit Logistica 2024](https://www.waybeyond.io/hs-fs/hubfs/dk-talk-fl2024.jpg?width=600\&height=599\&name=dk-talk-fl2024.jpg)WayBeyond Founder and CEO, Darryn Keiller delivers his thought-provoking presentation, Rethinking Horticulture.  WayBeyond’s strategic shift to focus on the needs of [growers of blueberries](https://www.waybeyond.io/crops/blueberry-production?hsLang=en) and other berry crops seemed well received by Fruit Logistica attendees. At the WayBeyond booth, Thursday was the busiest day and bookings were essential.  Showcasing recent work with companies including African Blue, Azura, Costa, Naturesweet and Chaparral drove demand for meetings. "Many berry growers had read our [case study with African Blue](https://www.waybeyond.io/resources/african-blue-improves-crop-management?hsLang=en) and sought us out to talk about the application of our [digital agronomy solution](https://www.waybeyond.io/farmroad-crop-management-software?hsLang=en) in their farms," says Customer Success Director, Daniel Than. After three extremely busy days of demos, meetings, and networking, the WayBeyond team took some time to relax, recharge their batteries, and see a little more of Berlin and Europe before returning to their respective countries of Mexico, UK and New Zealand. ### Notable trends Three notable trends were evident among the visitors and exhibitors. ###### The fresh produce industry continues to seek solutions to improve operations Companies of all sizes are looking for solutions to increase efficiency and reduce costs. This has led to a surge in the adoption of new technologies and approaches, with bigger companies moving towards robotics and automation to address labour costs and shortages. ###### Global events and climate change are impacting the industry  The fresh produce industry faces a number of challenges, including global events and climate change. For example, the war between Hamas and Israel, the war between Russia and Ukraine, and attacks in the Red Sea are causing delays in shipping produce to Europe. Climate change is also causing disruption and produce shortfalls. ###### More growers are moving from open field to protecting cropping Climate change, new viruses, and the increasing frequency of unexpected weather events like tornadoes, forest fires and flooding continue to put pressure on growers. Which is why some growers are transitioning to protected cropping in net houses, tunnels, and greenhouses. Despite these challenges, the demand for fruit and vegetables continues to rise as people need to eat more of them to stay healthy.     ![celene-fl2024-landscape](https://www.waybeyond.io/hs-fs/hubfs/celene-fl2024-landscape.jpg?width=756\&height=473\&name=celene-fl2024-landscape.jpg)BDM for LATAM, Celene Solis welcomes interested parties at the booth while Customer Success Director, Daniel Than takes a meeting. ## Featured Resources [![VISIT OUR RESOURCE HUB](https://no-cache.hubspot.com/cta/default/5939375/29b857c6-e0f6-43e6-a13e-6588bb15ca74.png)](https://cta-redirect.hubspot.com/cta/redirect/5939375/29b857c6-e0f6-43e6-a13e-6588bb15ca74) ![](https://www.waybeyond.io/hubfs/Compounding%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [The Compounding Effect of Daily Crop Management Decisions](https://www.waybeyond.io/resources/the-compounding-effect-of-daily-crop-management-decisions?hsLang=en) Strong crop outcomes rarely come from one big decision. More often, they're built through small,... [START READING](https://www.waybeyond.io/resources/the-compounding-effect-of-daily-crop-management-decisions?hsLang=en) ![](https://www.waybeyond.io/hubfs/Fertilizer%20blog_600x360.png) * INDUSTRY * CROP MANAGEMENT * ARTICLE ###### [Five Ways to Make Your Fertilizer Go Further On the Farm](https://www.waybeyond.io/resources/five-ways-to-make-your-fertilizer-go-further-on-the-farm?hsLang=en) Surging fertilizer prices and supply shortages are forcing growers to rethink how they use... [START READING](https://www.waybeyond.io/resources/five-ways-to-make-your-fertilizer-go-further-on-the-farm?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-1.png) * DARRYN KEILLER * PODCAST * INDUSTRY ###### [Podcast: How Data is Changing the Way We Grow](https://www.waybeyond.io/resources/podcast-how-data-is-changing-the-way-we-grow?hsLang=en) Darryn Keiller joins the Computomics Podcast to explore how digital agronomy is powering real-world... [LISTEN NOW](https://www.waybeyond.io/resources/podcast-how-data-is-changing-the-way-we-grow?hsLang=en) ![](https://www.waybeyond.io/hubfs/Powdery%20Mildew%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [Preventing Powdery Mildew Disease in Your Crops](https://www.waybeyond.io/resources/preventing-powdery-mildew-disease-in-your-crops?hsLang=en) From early signs to prevention, here’s how to manage powdery mildew fungal disease in crops. [START READING](https://www.waybeyond.io/resources/preventing-powdery-mildew-disease-in-your-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Frost%20blog_600x360.png) * ARTICLE * CLIMATE * CROP MANAGEMENT ###### [Preventing Frost Damage in Plants: What Growers Need to Know](https://www.waybeyond.io/resources/preventing-frost-damage-in-plants-what-growers-need-to-know?hsLang=en) Learn how to prevent frost damage in your crops with expert grower tips, from early risk monitoring... 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[START READING](https://www.waybeyond.io/resources/what-is-the-best-weather-for-crop-spraying?hsLang=en) ![](https://www.waybeyond.io/hubfs/How%20climate%20insight%20levels%20the%20protected%20cropping%20filed%20blog_resource%20card_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [How Climate Insight Levels the Protected Cropping Field](https://www.waybeyond.io/resources/how-climate-insight-levels-the-protected-cropping-field?hsLang=en) Daniel Than, Customer Success Director at WayBeyond, explains why actionable climate insight—not... [START READING](https://www.waybeyond.io/resources/how-climate-insight-levels-the-protected-cropping-field?hsLang=en) ![](https://www.waybeyond.io/hubfs/Weather%20risk%20management%20for%20crops_resource%20card_600x360.png) * CROP MANAGEMENT * ARTICLE * CLIMATE ###### [Weather risk management for crops](https://www.waybeyond.io/resources/weather-risk-management-for-crops?hsLang=en) Learn how to manage weather-related risks for your crops using an early warning system such as... [START READING](https://www.waybeyond.io/resources/weather-risk-management-for-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/GrowPilot%20feature%20story_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [AI Meets Agronomy: GrowPilot Helps Growers Act Before the Weather Does](https://www.waybeyond.io/resources/ai-meets-agronomy-growpilot-helps-growers-act-before-the-weather-does?hsLang=en) WayBeyond’s new GrowPilot app brings artificial intelligence into the hands of small to... [START READING](https://www.waybeyond.io/resources/ai-meets-agronomy-growpilot-helps-growers-act-before-the-weather-does?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.4%20Resource%20Card%20%20%20600x360.png) * NEWSLETTER * INDUSTRY * CROP MANAGEMENT ###### [GoWayBeyond Vol.4 | Small Shifts, Big Impact](https://www.waybeyond.io/resources/go-waybeyond-vol-4?hsLang=en) From cutting water use in drought-hit regions like Morocco to preventing thousands in losses from... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-4?hsLang=en) ![](https://www.waybeyond.io/hubfs/hero%20content%20600x360.png) * CASE STUDY * CUSTOMER CHAMPIONS * TOMATO * CROP MANAGEMENT ###### [Eliven Tropical: Using FarmRoad to Detect Early Stress and Prevent Crop Loss](https://www.waybeyond.io/resources/eliven-tropical-using-farmroad-to-detect-early-stress?hsLang=en) When faced with crop losses due to climate events and system failures, Eliven Tropical turned to... [START READING](https://www.waybeyond.io/resources/eliven-tropical-using-farmroad-to-detect-early-stress?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20berry%20irrigation%20in%20Morocco_600x360.png) * IRRIGATION * CROP MANAGEMENT * BLUEBERRY * ARTICLE ###### [Optimized: Berry Irrigation in Morocco](https://www.waybeyond.io/resources/optimized-berry-irrigation-in-morocco?hsLang=en) A leading Moroccan berry grower cut water use by 16% using climate data and ETo-based irrigation.... [START READING](https://www.waybeyond.io/resources/optimized-berry-irrigation-in-morocco?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20Irrigation%20planning_600x360.png) * IRRIGATION * ARTICLE * CROP MANAGEMENT ###### [Optimized: An Irrigation Guide](https://www.waybeyond.io/resources/smarter-irrigation-starts-with-eto-forecasting?hsLang=en) ETo forecasting is a simple but powerful tool for optimizing irrigation every day, in every season.... [START READING](https://www.waybeyond.io/resources/smarter-irrigation-starts-with-eto-forecasting?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.3%20Resource%20Card%20%20%20600x360%20\(1\).png) * NEWSLETTER * INDUSTRY ###### [Go WayBeyond Vol. 3 | Actionable Insights, Better Decisions](https://www.waybeyond.io/resources/go-waybeyond-vol-3?hsLang=en) From breeding climate-resilient berry varieties in Australia to testing precision irrigation... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-3?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20Irrigation%20_temp%20600x360.png) * ARTICLE * IRRIGATION * CROP MANAGEMENT * TOMATO ###### [Optimized: Irrigation](https://www.waybeyond.io/resources/optimized-irrigation?hsLang=en) See the strategy behind evapotranspiration-based irrigation planning that helped a greenhouse... [START READING](https://www.waybeyond.io/resources/optimized-irrigation?hsLang=en) ![](https://www.waybeyond.io/hubfs/Costa%20Investor%20News%20Resource%20Card-%20600%20x%20361.png) * ARTICLE * BLUEBERRY ###### [From Breeding to Breakthrough: How Costa Group Is Using FarmRoad to Grow Better Berries](https://www.waybeyond.io/resources/from-breeding-to-breakthrough-how-costa-group-is-using-farmroad-to-grow-better-berries?hsLang=en) Costa Group is using WayBeyond’s FarmRoad platform to support its elite blueberry breeding program... 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[START READING](https://www.waybeyond.io/resources/agtech-golden-hour?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.2%20Resource%20Card%20%20%20600x360%20-2.png) * NEWSLETTER * INDUSTRY ###### [Go WayBeyond Vol. 2 | Growing Smarter, Thinking Bigger](https://www.waybeyond.io/resources/go-waybeyond-vol-2?hsLang=en) Our newsletter explores the evolving world of agriculture through the lens of innovation, insight,... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-2?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-2.png) * PODCAST * DARRYN KEILLER ###### [The Future of Farming: AI, Digital Agronomy, and the Water Crisis](https://www.waybeyond.io/resources/eit-podcast-the-future-of-farming?hsLang=en) Darryn shares how digital agronomy and AI-powered solutions help farmers optimize production,... 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[START READING](https://www.waybeyond.io/resources/the-transition-to-digital-agronomy-starts-with-effective-change-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/Growers%20Guide%20part%20one%20%20600x360.png) * CROP MANAGEMENT * ARTICLE ###### [Practical guide for growers: leveraging data for effective crop management](https://www.waybeyond.io/resources/practical-guide-for-growers-leveraging-data-for-effective-crop-management?hsLang=en) The grower's guide to using data for effective crop management. Get practical tips to achieve... 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[START READING](https://www.waybeyond.io/resources/agricola-chaparral-reduces-crop-loss?hsLang=en) ![](https://www.waybeyond.io/hubfs/Weather%20data%20points%20blog%20-%20600%20x%20360.png) * IRRIGATION * CROP MANAGEMENT * CLIMATE ###### [Six essential weather data points for irrigation management](https://www.waybeyond.io/resources/six-essential-weather-data-points-for-irrigation-management?hsLang=en) Learn how six key weather data points can help you make smarter irrigation decisions, conserve... [START READING](https://www.waybeyond.io/resources/six-essential-weather-data-points-for-irrigation-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Daniel%20Than%20trip%20recap%20%20600x360.png) * ARTICLE ###### [WayBeyond on the road with Daniel Than](https://www.waybeyond.io/resources/waybeyond-on-the-road-with-daniel-than?hsLang=en) Two weeks, three countries, and ten customer farm visits later, Daniel Than, WayBeyond’s Customer... [START READING](https://www.waybeyond.io/resources/waybeyond-on-the-road-with-daniel-than?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/irrigation%20blog%203%20600x360.png) * CROP MANAGEMENT * IRRIGATION ###### [Five reasons why commercial growers need irrigation management software](https://www.waybeyond.io/resources/five-reasons-why-commercial-growers-need-irrigation-management-software?hsLang=en) A smart approach to water management is key to helping growers tackle water scarcity and climate... [START READING](https://www.waybeyond.io/resources/five-reasons-why-commercial-growers-need-irrigation-management-software?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-2.png) * CASE STUDY * BLUEBERRY * CROP MANAGEMENT * CUSTOMER CHAMPIONS ###### [African Blue: real-time climate and plant health visibility improves crop management](https://www.waybeyond.io/resources/african-blue-improves-crop-management?hsLang=en) With over 470 ha of blueberry production, African Blue needed to unify farm data to improve crop... [START READING](https://www.waybeyond.io/resources/african-blue-improves-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/img/Darryn%20Keiller-blogs-green.png) * ARTICLE * DARRYN KEILLER * INDUSTRY * TOMATO ###### [Some Thoughts on Tomato Seeds](https://www.waybeyond.io/resources/some-thoughts-on-tomato-seeds?hsLang=en) What if tomato seeds were treated as commodities? This article explains how data and AI can help... 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[START READING](https://www.waybeyond.io/resources/smart-irrigation-using-data-insights?hsLang=en) ![](https://www.waybeyond.io/hubfs/CoCM%20Khawla%20600x360%20\(1\).png) * CUSTOMER CHAMPIONS * IRRIGATION ###### [Meet Khawla, R\&D Manager at African Blue](https://www.waybeyond.io/resources/meet-khawla-rd-manager-at-african-blue?hsLang=en) Learn how Khawla Derstaouieh embraces digital agronomy to optimize irrigation, track pests, and... [START READING](https://www.waybeyond.io/resources/meet-khawla-rd-manager-at-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Darryn%20Keiller-blogs-red.png) * DARRYN KEILLER * ARTICLE * IRRIGATION * INDUSTRY ###### [Here’s How Climate Change Affects What You Eat](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) Heatflation is rising food prices caused by extreme heat from climate change. How can protected... [START READING](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-3.png) * ARTICLE * CROP MANAGEMENT * BLUEBERRY ###### [Avoiding plant heat stress in berry crops](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) Heat stress is a significant concern for berry growers as it has both positive & negative effects... [START READING](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-1.png) * TOMATO * WHITEPAPER * YIELD PREDICTION ###### [Beyond Yield Prediction: the importance of climate and context](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) Do growers focus too much on high accuracy yield forecasting and miss key contextual indicators? [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/CoCM%20Sanaa%20600x360_1.png) * CUSTOMER CHAMPIONS ###### [Meet Sanaa, Phytosanitary Manager at African Blue](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) Discover how Sanaa Elmarini enhances decision-making in blueberry crop management at African Blue... [START READING](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-2.png) * PRESENTATION * DARRYN KEILLER * INDUSTRY ###### [Fruit Logistica 2024: Rethinking Horticulture](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) Practical solutions for today’s challenges in the world of horticulture. From real-time data to... [START WATCHING](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-1.png) * ARTICLE * CROP MANAGEMENT ###### [Cultivating better crop outcomes with real-time alerts](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) Real-time alerts play a vital role in empowering growers to make better crop management decisions.  [START READING](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-4.png) * PODCAST * DARRYN KEILLER ###### [Tiny Little Victories: Sustainable farming and saving the planet](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) Darryn addresses the importance of food security, how the pandemic showed a real vulnerability in... [LISTEN NOW](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-3.png) * PRESENTATION * CROP MANAGEMENT ###### [Fruit Logistica 2024: 3 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) Real world examples of common issues faced by growers that can be solved with real-time data,... [START WATCHING](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * ARTICLE * CROP STEERING ###### [Crop steering 101: how to optimize tomato growth for maximum yield](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) In this crop steering guide, you'll learn how to adjust environmental factors for ideal plant... [START READING](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-3.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2024 round up](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) Fruit Logistica 2024 in Berlin wrapped last week, bringing to a close its biggest edition yet with... [START READING](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-7.png) * TOMATO * ARTICLE * CROP STEERING ###### [The important role of plant balance in tomato crop steering](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) Discover strategies for maximizing crop yields by balancing generative/vegetative growth. [START READING](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360.png) * WEBINAR * CROP MANAGEMENT ###### [4 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) The protected crop growers guide to successfully managing your plants, team, practices and... [START WATCHING](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-3.png) * PODCAST * DARRYN KEILLER * INDUSTRY ###### [This Climate Business: Farming indoors](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) The future of farming may be indoors. We know that’s already happening for tomatoes and leafy... [LISTEN NOW](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Morocco Berry Conference 2023 round up](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) Read our team's report on the 2023 Morocco Berry Conference, held in Agadir. [START READING](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * WEBINAR * YIELD PREDICTION ###### [The importance of climate and context data in tomato production](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) Learn how interpreting crop yield prediction with contextual data improves decision-making and... [START WATCHING](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-5.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Attraction 2023 round up](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) WayBeyond's team share first impressions, general observations and key takeaways from Fruit... [START READING](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-3.png) * WEBINAR * CROP MANAGEMENT ###### [Adopting crop management software](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) SaaS adoption in horticulture: discover challenges and pitfalls for both growers and technology... [START WATCHING](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-4.png) * ARTICLE * BLUEBERRY * CROP MANAGEMENT ###### [Mitigating Frost Risk in Blueberries](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) Frost devastates blueberry crops, leading to significant economic losses. By harnessing digital... [START READING](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-11.png) * ARTICLE * CROP MANAGEMENT ###### [Unlocking grower success through data analysis](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) Digital agronomy insights helps tackle crop loss, production variations, and declining yield by... [START READING](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-4.png) * PRESENTATION * YIELD PREDICTION ###### [Global Tomato Congress 2023: Beyond yield prediction](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) Lee Kirsopp challenges the need for high accuracy yield prediction. Can other data provide better... [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360.png) * ARTICLE * WAYBEYOND LIFE ###### [GreenTech Americas 2023 round up](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) Insights and reflections from the WayBeyond team at GreenTech Americas 2023, held in Querétaro,... [START READING](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360.png) * PRESENTATION * CROP MANAGEMENT ###### [GreenTech Americas 2023: Production problems solved by collecting the right data](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) 3 production problems that can be solved by collecting data: cross loss from disease, poor crop... [START WATCHING](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-14.png) * TOMATO * ARTICLE * YIELD PREDICTION ###### [Rethinking the singular focus on high accuracy in tomato yield prediction](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) WayBeyond's study unveils factors behind yield swings and proposes an alternative to improve yield... [START READING](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-4.png) * WEBINAR * CROP MANAGEMENT ###### [Uncovering warning signs of fungal disease in your growing environment](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) Discover the true cost of a fungal disease outbreak in crops, how to respond and the financial... [START WATCHING](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-9.png) * ARTICLE * CROP MANAGEMENT ###### [Forging a technology pathway into Mexico](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) With protected agriculture on the rise, Mexico is ripe for the next wave of tech innovation. [START READING](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-5.png) * WEBINAR * CROP MANAGEMENT ###### [Combating harmful crop pests without spraying more chemicals](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) Get insights on Integrated Pest Management planning for effectively managing infestations. [START WATCHING](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-2.png) * ARTICLE * YIELD PREDICTION ###### [Applying AI to Controlled Environment Agriculture](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) Learn the challenges and potential of AI and machine learning in agriculture for sustainable crop... [START READING](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-4.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2023 round up](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) Read the round up of Berlin Fruit Logistica 2023 from the WayBeyond team on the ground. [START READING](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-6.png) * WEBINAR * CROP MANAGEMENT ###### [How to manage plant stress and improve crop performance](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) Learn how to manage plant stress and improve crop performance with Vapour Pressure Deficit. [START WATCHING](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-8.png) * ARTICLE * CROP MANAGEMENT ###### [How implementing digital agronomy elevated African Blue’s blueberry production](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) Harnessing FarmRoad enabled to monitor the status of their crops and the farm as a whole and... [START READING](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-10.png) * ARTICLE * CROP MANAGEMENT * TOMATO ###### [Why crop registration is a vital part of your crop management](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) Why do growers use crop registration and how does it benefit crop management practices? [START READING](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360.png) * PODCAST * DARRYN KEILLER ###### [Revolving door syndrome: Can we feed people without breaking the planet?](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) Our food systems face uncertainty in the wake of Climate Change. Cyclone Gabrielle highlighted the... [LISTEN NOW](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-13.png) * ARTICLE * CROP MANAGEMENT ###### [Sensor network delivers improved crop status visibility](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) Growers require frequent and detailed climate data and crop status visibility to get the best from... [START READING](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-12.png) * ARTICLE * CROP MANAGEMENT ###### [The problem with handheld moisture meters for plants](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) While the popularity of hand held moisture meters for plants shows no signs of abating, there are... [START READING](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-3.png) * CASE STUDY * CROP MANAGEMENT ###### [Season Farms manages plant heat stress to improve production](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) The agronomist at Season Farms noticed a drop in production and turned to WayBeyond's digital... [START READING](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-7.png) * CROP MANAGEMENT * WEBINAR ###### [Plant Disease and Sanitation](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) Plant pathology is the study of plant diseases and how they interact with plants. In this in-depth... [START WATCHING](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Breaking gender bias in the technology sector](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) Lotte Bayly shares about her career journey, navigating gender bias, and her views on gender... [START READING](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) ###### ###### Subscribe to newsletter