> ## Documentation Index > Fetch the complete documentation index at: https://waybeyond.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Fruit logistica berlin 2023 round up b8fc082e # Source: [https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) 19.02.2023 | 3 min read # Fruit Logistica 2023 round up * [![soc1](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc1.png?width=46\&height=47\&name=soc1.png)]() * [![soc2](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc2.png?width=46\&height=47\&name=soc2.png)]() * [![soc3](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc3.png?width=46\&height=47\&name=soc3.png)]() * [![soc4](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc4.png?width=46\&height=47\&name=soc4.png)]() * [![soc5](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/soc5.png?width=46\&height=47\&name=soc5.png)]() ![WayBeyond team at Fruit Logistica](https://www.waybeyond.io/hubfs/Fruitlogistica_hortidaily.jpeg) WayBeyond’s team at Fruit Logistica 2023. L-R: Global Sales Director: Lotte Bayly, CEO Darryn Keiller, Business Development Consultant LATAM: Celene Solis and Product Manager: Lee Kirsopp. Photo credit: Hortidaily The Fruit Logistica 2023, the world's leading trade fair for the fresh fruit and vegetable industry, just wrapped up in Berlin, Germany. As one of the biggest events in the horticulture industry, it's the perfect platform for companies like WayBeyond to showcase its latest products and for attendees to learn about emerging trends and network with industry leaders. Compared to last year's event, Fruit Logistica 2023 saw an increase in attendance, with over 63,400 visitors from 140 countries, as well as nearly 2,600 exhibitors from 92 countries. This year's theme was "Creating value together," with a focus on sustainable and innovative practices in the industry – a theme very close to WayBeyond’s heart. Global Sales Director Lotte Bayly comments: “We thought we were busy last year but this year saw almost double the number of attendees. Our stand was visited by a steady stream of growers, partners and technology companies. I was excited to see innovation across all aspects, especially with new varieties, and in technology.” One of the highlights of this year's event was the launch of several new technologies designed to improve efficiency and sustainability. For example, Koppert Biological Systems showcased its new "NatuGro" system, which uses biological solutions to improve plant health and increase yields, while also reducing the need for chemical fertilizers and pesticides. Another highlight was the introduction of the "TraceabiliT" platform by GS1 Germany, which uses blockchain technology to create a transparent and secure supply chain for fresh produce. ## A focus on sustainability As sustainability was a major focus at Fruit Logistica 2023, many companies showcased their commitment to reducing their environmental impact. For example, BioPak introduced a new range of compostable packaging made from plant-based materials. Another company, Laserfood, showcased a laser labeling system that can reduce packaging waste by directly marking the produce with the product information instead of using stickers. New exhibitors also made a big impact at Fruit Logistica 2023, with many showcasing innovative and exciting new products. The Israeli company "Eco Wave Power" introduced its new "WaveBoost" technology, which uses the power of ocean waves to generate renewable energy for use in agriculture. Another new exhibitor was the Dutch company "Groasis," which presented its "Waterboxx" system, a technology that captures and stores rainwater, helping to reduce water consumption and increase plant growth. ## Unexpected interest from berry producers It was WayBeyond’s Product Manager Lee Kirsopp’s first time at the event. “Although it was cold in Berlin, we were blessed with sunshine and clear skies for the opening day.” he recalls. “Many of our interactions that day were with growers interested in the taking first steps to digitally transforming their operations. There was a healthy response to [our digital agronomy solution](https://www.waybeyond.io/farmroad-crop-management-software?hsLang=en) as scores of people were attracted to it as a solution to capture better environmental data, being able to see that data visualized, and being able to respond to it.” He continues: “After launching our [Plant Balance Indicator for crop steering](https://www.waybeyond.io/solutions/crop-steering?hsLang=en), there was a lot of interest and we had numerous conversations with interested parties who wanted a demo. Notably, the primary interest was from berry growers. This was surprising as the existing feature is tailored to suit the needs of tomato growers”, he noted. ## Growers not just seeking the right solution Global Sales Director Lotte Bayly says of the event: “There was a definite consensus amongst technology innovators that interoperability is the only way forward. Solutions that include open APIs and connectors for integration into other systems provide most value to the grower.” “Growers are always interested in technology that will assist them but growers are also interested in choosing the right technology partner – not one based just on current innovations – but one with dedication to ongoing innovations and a partnering mentality”, she explains. “In short, they are seeking solutions with future scope from a provider who is committed to ongoing product development and evolution.” Berry producers from every region were well represented at Fruit Logistica this year. Investments in technology are up and there appeared to be a real appetite from producers to look at how they can optimize outcomes and gain insights using technology.  “It was really great to meet with our existing customers and partners and celebrate successes, and to meet with so many new potential customers.”, says Lotte. “WayBeyond’s solutions are really attractive to the larger enterprise scale growers who operate in regions where either the infrastructure doesn’t allow for full automation or where the sheer size means automation isn’t viable.” Overall Fruit Logistica 2023 was deemed a success – with attendees and exhibitors alike praising the event's focus on sustainability and innovation. Despite the horticultural industry’s challenges with labor, supply chain, climate, and economic slowdown, the increase in attendance and the emergence of exhibitors from developing markets demonstrates its continued value and significance as a showcase for the horticulture sector.  “Despite everything that has happened in the past few years and currently, the atmosphere was one of positive outlook for the future.”, concludes Lotte.   Despite everything that has happened in the past few years, the atmosphere was one of a positive outlook for the future. ![Fruit Logistica Berlin](https://www.waybeyond.io/hubfs/fruit-logistica-day-1-FL-official.jpeg) ## Featured Resources [![VISIT OUR RESOURCE HUB](https://no-cache.hubspot.com/cta/default/5939375/29b857c6-e0f6-43e6-a13e-6588bb15ca74.png)](https://cta-redirect.hubspot.com/cta/redirect/5939375/29b857c6-e0f6-43e6-a13e-6588bb15ca74) ![](https://www.waybeyond.io/hubfs/Compounding%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [The Compounding Effect of Daily Crop Management Decisions](https://www.waybeyond.io/resources/the-compounding-effect-of-daily-crop-management-decisions?hsLang=en) Strong crop outcomes rarely come from one big decision. More often, they're built through small,... [START READING](https://www.waybeyond.io/resources/the-compounding-effect-of-daily-crop-management-decisions?hsLang=en) ![](https://www.waybeyond.io/hubfs/Fertilizer%20blog_600x360.png) * INDUSTRY * CROP MANAGEMENT * ARTICLE ###### [Five Ways to Make Your Fertilizer Go Further On the Farm](https://www.waybeyond.io/resources/five-ways-to-make-your-fertilizer-go-further-on-the-farm?hsLang=en) Surging fertilizer prices and supply shortages are forcing growers to rethink how they use... [START READING](https://www.waybeyond.io/resources/five-ways-to-make-your-fertilizer-go-further-on-the-farm?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-1.png) * DARRYN KEILLER * PODCAST * INDUSTRY ###### [Podcast: How Data is Changing the Way We Grow](https://www.waybeyond.io/resources/podcast-how-data-is-changing-the-way-we-grow?hsLang=en) Darryn Keiller joins the Computomics Podcast to explore how digital agronomy is powering real-world... [LISTEN NOW](https://www.waybeyond.io/resources/podcast-how-data-is-changing-the-way-we-grow?hsLang=en) ![](https://www.waybeyond.io/hubfs/Powdery%20Mildew%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [Preventing Powdery Mildew Disease in Your Crops](https://www.waybeyond.io/resources/preventing-powdery-mildew-disease-in-your-crops?hsLang=en) From early signs to prevention, here’s how to manage powdery mildew fungal disease in crops. [START READING](https://www.waybeyond.io/resources/preventing-powdery-mildew-disease-in-your-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Frost%20blog_600x360.png) * ARTICLE * CLIMATE * CROP MANAGEMENT ###### [Preventing Frost Damage in Plants: What Growers Need to Know](https://www.waybeyond.io/resources/preventing-frost-damage-in-plants-what-growers-need-to-know?hsLang=en) Learn how to prevent frost damage in your crops with expert grower tips, from early risk monitoring... [START READING](https://www.waybeyond.io/resources/preventing-frost-damage-in-plants-what-growers-need-to-know?hsLang=en) ![](https://www.waybeyond.io/hubfs/Understanding%20Botrytis%20and%20How%20Growers%20Can%20Prevent%20It%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [Understanding Botrytis and How Growers Can Prevent It](https://www.waybeyond.io/resources/understanding-botrytis-and-how-growers-can-prevent-it?hsLang=en) Keep your crops safe from Botrytis (gray mold) disease using early detection and simple... [START READING](https://www.waybeyond.io/resources/understanding-botrytis-and-how-growers-can-prevent-it?hsLang=en) ![](https://www.waybeyond.io/hubfs/Manaing%20crop%20risks%20through%20grower%20alerts%20blog_600x360%20\(1\).png) * ARTICLE * CROP MANAGEMENT * CLIMATE ###### [Managing Crop Risks Through Grower Alerts](https://www.waybeyond.io/resources/managing-crop-risks-through-grower-alerts?hsLang=en) Discover how growers use predictive alerts to manage crop risks from frost, diseases, and extreme... [START READING](https://www.waybeyond.io/resources/managing-crop-risks-through-grower-alerts?hsLang=en) ![](https://www.waybeyond.io/hubfs/What%20is%20the%20best%20weather%20for%20crop%20spraying%20blog_600x360.png) * ARTICLE * CROP MANAGEMENT * CLIMATE ###### [What Is the Best Weather for Crop Spraying?](https://www.waybeyond.io/resources/what-is-the-best-weather-for-crop-spraying?hsLang=en) Spraying your crops in poor weather conditions can waste chemicals, increase costs, and harm... [START READING](https://www.waybeyond.io/resources/what-is-the-best-weather-for-crop-spraying?hsLang=en) ![](https://www.waybeyond.io/hubfs/How%20climate%20insight%20levels%20the%20protected%20cropping%20filed%20blog_resource%20card_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [How Climate Insight Levels the Protected Cropping Field](https://www.waybeyond.io/resources/how-climate-insight-levels-the-protected-cropping-field?hsLang=en) Daniel Than, Customer Success Director at WayBeyond, explains why actionable climate insight—not... [START READING](https://www.waybeyond.io/resources/how-climate-insight-levels-the-protected-cropping-field?hsLang=en) ![](https://www.waybeyond.io/hubfs/Weather%20risk%20management%20for%20crops_resource%20card_600x360.png) * CROP MANAGEMENT * ARTICLE * CLIMATE ###### [Weather risk management for crops](https://www.waybeyond.io/resources/weather-risk-management-for-crops?hsLang=en) Learn how to manage weather-related risks for your crops using an early warning system such as... [START READING](https://www.waybeyond.io/resources/weather-risk-management-for-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/GrowPilot%20feature%20story_600x360.png) * ARTICLE * CROP MANAGEMENT ###### [AI Meets Agronomy: GrowPilot Helps Growers Act Before the Weather Does](https://www.waybeyond.io/resources/ai-meets-agronomy-growpilot-helps-growers-act-before-the-weather-does?hsLang=en) WayBeyond’s new GrowPilot app brings artificial intelligence into the hands of small to... [START READING](https://www.waybeyond.io/resources/ai-meets-agronomy-growpilot-helps-growers-act-before-the-weather-does?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.4%20Resource%20Card%20%20%20600x360.png) * NEWSLETTER * INDUSTRY * CROP MANAGEMENT ###### [GoWayBeyond Vol.4 | Small Shifts, Big Impact](https://www.waybeyond.io/resources/go-waybeyond-vol-4?hsLang=en) From cutting water use in drought-hit regions like Morocco to preventing thousands in losses from... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-4?hsLang=en) ![](https://www.waybeyond.io/hubfs/hero%20content%20600x360.png) * CASE STUDY * CUSTOMER CHAMPIONS * TOMATO * CROP MANAGEMENT ###### [Eliven Tropical: Using FarmRoad to Detect Early Stress and Prevent Crop Loss](https://www.waybeyond.io/resources/eliven-tropical-using-farmroad-to-detect-early-stress?hsLang=en) When faced with crop losses due to climate events and system failures, Eliven Tropical turned to... [START READING](https://www.waybeyond.io/resources/eliven-tropical-using-farmroad-to-detect-early-stress?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20berry%20irrigation%20in%20Morocco_600x360.png) * IRRIGATION * CROP MANAGEMENT * BLUEBERRY * ARTICLE ###### [Optimized: Berry Irrigation in Morocco](https://www.waybeyond.io/resources/optimized-berry-irrigation-in-morocco?hsLang=en) A leading Moroccan berry grower cut water use by 16% using climate data and ETo-based irrigation.... [START READING](https://www.waybeyond.io/resources/optimized-berry-irrigation-in-morocco?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20Irrigation%20planning_600x360.png) * IRRIGATION * ARTICLE * CROP MANAGEMENT ###### [Optimized: An Irrigation Guide](https://www.waybeyond.io/resources/smarter-irrigation-starts-with-eto-forecasting?hsLang=en) ETo forecasting is a simple but powerful tool for optimizing irrigation every day, in every season.... [START READING](https://www.waybeyond.io/resources/smarter-irrigation-starts-with-eto-forecasting?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.3%20Resource%20Card%20%20%20600x360%20\(1\).png) * NEWSLETTER * INDUSTRY ###### [Go WayBeyond Vol. 3 | Actionable Insights, Better Decisions](https://www.waybeyond.io/resources/go-waybeyond-vol-3?hsLang=en) From breeding climate-resilient berry varieties in Australia to testing precision irrigation... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-3?hsLang=en) ![](https://www.waybeyond.io/hubfs/Optimized_%20Irrigation%20_temp%20600x360.png) * ARTICLE * IRRIGATION * CROP MANAGEMENT * TOMATO ###### [Optimized: Irrigation](https://www.waybeyond.io/resources/optimized-irrigation?hsLang=en) See the strategy behind evapotranspiration-based irrigation planning that helped a greenhouse... [START READING](https://www.waybeyond.io/resources/optimized-irrigation?hsLang=en) ![](https://www.waybeyond.io/hubfs/Costa%20Investor%20News%20Resource%20Card-%20600%20x%20361.png) * ARTICLE * BLUEBERRY ###### [From Breeding to Breakthrough: How Costa Group Is Using FarmRoad to Grow Better Berries](https://www.waybeyond.io/resources/from-breeding-to-breakthrough-how-costa-group-is-using-farmroad-to-grow-better-berries?hsLang=en) Costa Group is using WayBeyond’s FarmRoad platform to support its elite blueberry breeding program... [START READING](https://www.waybeyond.io/resources/from-breeding-to-breakthrough-how-costa-group-is-using-farmroad-to-grow-better-berries?hsLang=en) ![](https://www.waybeyond.io/hubfs/Soil%20umder%20pressure%20blog%20-%20600%20x%20360.png) * DARRYN KEILLER * ARTICLE * INDUSTRY ###### [Soil Under Pressure: Why Data-Driven Decisions Are the Foundation of Resilient Growing](https://www.waybeyond.io/resources/soil-under-pressure?hsLang=en) Soil systems around the world are under pressure. Pollution, climate extremes and unsustainable... [START READING](https://www.waybeyond.io/resources/soil-under-pressure?hsLang=en) ![](https://www.waybeyond.io/hubfs/img/Darryn%20Keiller-blogs-blue.png) * DARRYN KEILLER * INDUSTRY * ARTICLE ###### [AgTech’s Golden Hour: Why the Future of Food Needs Smarter Capital and Even Smarter Data](https://www.waybeyond.io/resources/agtech-golden-hour?hsLang=en) AgTech enters 2025 with strategic investments prioritizing long-term food security over quick... [START READING](https://www.waybeyond.io/resources/agtech-golden-hour?hsLang=en) ![](https://www.waybeyond.io/hubfs/Go%20WayBeyond%20Vol.2%20Resource%20Card%20%20%20600x360%20-2.png) * NEWSLETTER * INDUSTRY ###### [Go WayBeyond Vol. 2 | Growing Smarter, Thinking Bigger](https://www.waybeyond.io/resources/go-waybeyond-vol-2?hsLang=en) Our newsletter explores the evolving world of agriculture through the lens of innovation, insight,... [START READING](https://www.waybeyond.io/resources/go-waybeyond-vol-2?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-2.png) * PODCAST * DARRYN KEILLER ###### [The Future of Farming: AI, Digital Agronomy, and the Water Crisis](https://www.waybeyond.io/resources/eit-podcast-the-future-of-farming?hsLang=en) Darryn shares how digital agronomy and AI-powered solutions help farmers optimize production,... [LISTEN NOW](https://www.waybeyond.io/resources/eit-podcast-the-future-of-farming?hsLang=en) ![](https://www.waybeyond.io/hubfs/Growers%20Guide%20part%20two%20%20600x360.png) * ARTICLE * CROP MANAGEMENT ###### [The transition to digital agronomy: it all starts with effective change management](https://www.waybeyond.io/resources/the-transition-to-digital-agronomy-starts-with-effective-change-management?hsLang=en) Learn how a people-first approach to change management empowers growers to successfully transition... [START READING](https://www.waybeyond.io/resources/the-transition-to-digital-agronomy-starts-with-effective-change-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/Growers%20Guide%20part%20one%20%20600x360.png) * CROP MANAGEMENT * ARTICLE ###### [Practical guide for growers: leveraging data for effective crop management](https://www.waybeyond.io/resources/practical-guide-for-growers-leveraging-data-for-effective-crop-management?hsLang=en) The grower's guide to using data for effective crop management. Get practical tips to achieve... [START READING](https://www.waybeyond.io/resources/practical-guide-for-growers-leveraging-data-for-effective-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/img/Darryn%20Keiller-blogs-oranage.png) * ARTICLE * DARRYN KEILLER * INDUSTRY ###### [Feeding the Future: global innovations for a resilient food system](https://www.waybeyond.io/resources/feeding-the-future?hsLang=en) Darryn Keiller shares his thoughts on the urgent need to rethink farming, tackle regional... [START READING](https://www.waybeyond.io/resources/feeding-the-future?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/HM.Clause%20Kenya%20case%20study%20%20600x360.png) * CASE STUDY * CUSTOMER CHAMPIONS ###### [HM.CLAUSE Kenya and WayBeyond: A Partnership for Optimized Seed Production](https://www.waybeyond.io/resources/digital-agronomy-for-hm-clause-seed-production?hsLang=en) The HM.CLAUSE Kenya seed production team faced several challenges in optimizing their yield... [START READING](https://www.waybeyond.io/resources/digital-agronomy-for-hm-clause-seed-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360.png) * CASE STUDY * TOMATO * CROP MANAGEMENT * CUSTOMER CHAMPIONS ###### [Agrícola Chaparral uses data to prevent tomato crop loss](https://www.waybeyond.io/resources/agricola-chaparral-reduces-crop-loss?hsLang=en) With late blight causing crop loss and large costs, Agrícola Chaparral turned to digital agronomy... [START READING](https://www.waybeyond.io/resources/agricola-chaparral-reduces-crop-loss?hsLang=en) ![](https://www.waybeyond.io/hubfs/Weather%20data%20points%20blog%20-%20600%20x%20360.png) * IRRIGATION * CROP MANAGEMENT * CLIMATE ###### [Six essential weather data points for irrigation management](https://www.waybeyond.io/resources/six-essential-weather-data-points-for-irrigation-management?hsLang=en) Learn how six key weather data points can help you make smarter irrigation decisions, conserve... [START READING](https://www.waybeyond.io/resources/six-essential-weather-data-points-for-irrigation-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Daniel%20Than%20trip%20recap%20%20600x360.png) * ARTICLE ###### [WayBeyond on the road with Daniel Than](https://www.waybeyond.io/resources/waybeyond-on-the-road-with-daniel-than?hsLang=en) Two weeks, three countries, and ten customer farm visits later, Daniel Than, WayBeyond’s Customer... [START READING](https://www.waybeyond.io/resources/waybeyond-on-the-road-with-daniel-than?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/irrigation%20blog%203%20600x360.png) * CROP MANAGEMENT * IRRIGATION ###### [Five reasons why commercial growers need irrigation management software](https://www.waybeyond.io/resources/five-reasons-why-commercial-growers-need-irrigation-management-software?hsLang=en) A smart approach to water management is key to helping growers tackle water scarcity and climate... [START READING](https://www.waybeyond.io/resources/five-reasons-why-commercial-growers-need-irrigation-management-software?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-2.png) * CASE STUDY * BLUEBERRY * CROP MANAGEMENT * CUSTOMER CHAMPIONS ###### [African Blue: real-time climate and plant health visibility improves crop management](https://www.waybeyond.io/resources/african-blue-improves-crop-management?hsLang=en) With over 470 ha of blueberry production, African Blue needed to unify farm data to improve crop... [START READING](https://www.waybeyond.io/resources/african-blue-improves-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/img/Darryn%20Keiller-blogs-green.png) * ARTICLE * DARRYN KEILLER * INDUSTRY * TOMATO ###### [Some Thoughts on Tomato Seeds](https://www.waybeyond.io/resources/some-thoughts-on-tomato-seeds?hsLang=en) What if tomato seeds were treated as commodities? This article explains how data and AI can help... 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[START READING](https://www.waybeyond.io/resources/smart-irrigation-using-data-insights?hsLang=en) ![](https://www.waybeyond.io/hubfs/CoCM%20Khawla%20600x360%20\(1\).png) * CUSTOMER CHAMPIONS * IRRIGATION ###### [Meet Khawla, R\&D Manager at African Blue](https://www.waybeyond.io/resources/meet-khawla-rd-manager-at-african-blue?hsLang=en) Learn how Khawla Derstaouieh embraces digital agronomy to optimize irrigation, track pests, and... [START READING](https://www.waybeyond.io/resources/meet-khawla-rd-manager-at-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Darryn%20Keiller-blogs-red.png) * DARRYN KEILLER * ARTICLE * IRRIGATION * INDUSTRY ###### [Here’s How Climate Change Affects What You Eat](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) Heatflation is rising food prices caused by extreme heat from climate change. How can protected... [START READING](https://www.waybeyond.io/resources/how-climate-change-affects-what-you-eat?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-3.png) * ARTICLE * CROP MANAGEMENT * BLUEBERRY ###### [Avoiding plant heat stress in berry crops](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) Heat stress is a significant concern for berry growers as it has both positive & negative effects... [START READING](https://www.waybeyond.io/resources/avoiding-heat-stress-in-berry-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-1.png) * TOMATO * WHITEPAPER * YIELD PREDICTION ###### [Beyond Yield Prediction: the importance of climate and context](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) Do growers focus too much on high accuracy yield forecasting and miss key contextual indicators? [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/CoCM%20Sanaa%20600x360_1.png) * CUSTOMER CHAMPIONS ###### [Meet Sanaa, Phytosanitary Manager at African Blue](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) Discover how Sanaa Elmarini enhances decision-making in blueberry crop management at African Blue... [START READING](https://www.waybeyond.io/resources/meet-sanaa-phytosanitary-manager-at-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-2.png) * PRESENTATION * DARRYN KEILLER * INDUSTRY ###### [Fruit Logistica 2024: Rethinking Horticulture](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) Practical solutions for today’s challenges in the world of horticulture. From real-time data to... [START WATCHING](https://www.waybeyond.io/resources/rethinking-horticulture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-1.png) * ARTICLE * CROP MANAGEMENT ###### [Cultivating better crop outcomes with real-time alerts](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) Real-time alerts play a vital role in empowering growers to make better crop management decisions.  [START READING](https://www.waybeyond.io/resources/cultivating-better-outcomes-with-real-time-alerts?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-4.png) * PODCAST * DARRYN KEILLER ###### [Tiny Little Victories: Sustainable farming and saving the planet](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) Darryn addresses the importance of food security, how the pandemic showed a real vulnerability in... [LISTEN NOW](https://www.waybeyond.io/resources/tiny-little-victories-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-3.png) * PRESENTATION * CROP MANAGEMENT ###### [Fruit Logistica 2024: 3 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) Real world examples of common issues faced by growers that can be solved with real-time data,... [START WATCHING](https://www.waybeyond.io/resources/3-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * ARTICLE * CROP STEERING ###### [Crop steering 101: how to optimize tomato growth for maximum yield](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) In this crop steering guide, you'll learn how to adjust environmental factors for ideal plant... [START READING](https://www.waybeyond.io/resources/crop-steering-101-optimizing-growth-for-maximum-yield?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-3.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2024 round up](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) Fruit Logistica 2024 in Berlin wrapped last week, bringing to a close its biggest edition yet with... [START READING](https://www.waybeyond.io/resources/insights-from-fruit-logistica-2024?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-7.png) * TOMATO * ARTICLE * CROP STEERING ###### [The important role of plant balance in tomato crop steering](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) Discover strategies for maximizing crop yields by balancing generative/vegetative growth. [START READING](https://www.waybeyond.io/resources/the-important-role-of-plant-balance-in-tomato-crop-steering?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360.png) * WEBINAR * CROP MANAGEMENT ###### [4 common grower problems solved with digital agronomy](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) The protected crop growers guide to successfully managing your plants, team, practices and... [START WATCHING](https://www.waybeyond.io/resources/4-common-grower-problems-solved-with-digital-agronomy?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360-3.png) * PODCAST * DARRYN KEILLER * INDUSTRY ###### [This Climate Business: Farming indoors](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) The future of farming may be indoors. We know that’s already happening for tomatoes and leafy... [LISTEN NOW](https://www.waybeyond.io/resources/this-climate-business-farming-indoors?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Morocco Berry Conference 2023 round up](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) Read our team's report on the 2023 Morocco Berry Conference, held in Agadir. [START READING](https://www.waybeyond.io/resources/highlights-from-morocco-berry-conference-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-2.png) * TOMATO * WEBINAR * YIELD PREDICTION ###### [The importance of climate and context data in tomato production](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) Learn how interpreting crop yield prediction with contextual data improves decision-making and... [START WATCHING](https://www.waybeyond.io/resources/beyond-yield-prediction-in-tomato-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-5.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Attraction 2023 round up](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) WayBeyond's team share first impressions, general observations and key takeaways from Fruit... [START READING](https://www.waybeyond.io/resources/observations-on-fruit-attraction-2023-madrid?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-3.png) * WEBINAR * CROP MANAGEMENT ###### [Adopting crop management software](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) SaaS adoption in horticulture: discover challenges and pitfalls for both growers and technology... [START WATCHING](https://www.waybeyond.io/resources/how-growers-are-gaining-the-advantage-by-adopting-saas?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-4.png) * ARTICLE * BLUEBERRY * CROP MANAGEMENT ###### [Mitigating Frost Risk in Blueberries](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) Frost devastates blueberry crops, leading to significant economic losses. By harnessing digital... [START READING](https://www.waybeyond.io/resources/protecting-blueberry-crops-from-risk-of-frost?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-11.png) * ARTICLE * CROP MANAGEMENT ###### [Unlocking grower success through data analysis](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) Digital agronomy insights helps tackle crop loss, production variations, and declining yield by... [START READING](https://www.waybeyond.io/resources/unlocking-grower-success-through-data-analysis?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360-4.png) * PRESENTATION * YIELD PREDICTION ###### [Global Tomato Congress 2023: Beyond yield prediction](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) Lee Kirsopp challenges the need for high accuracy yield prediction. Can other data provide better... [START READING](https://www.waybeyond.io/resources/beyond-yield-prediction-at-global-tomato-congress?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360.png) * ARTICLE * WAYBEYOND LIFE ###### [GreenTech Americas 2023 round up](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) Insights and reflections from the WayBeyond team at GreenTech Americas 2023, held in Querétaro,... [START READING](https://www.waybeyond.io/resources/on-the-ground-at-greentech-americas-2023?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/speaker%20600x360.png) * PRESENTATION * CROP MANAGEMENT ###### [GreenTech Americas 2023: Production problems solved by collecting the right data](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) 3 production problems that can be solved by collecting data: cross loss from disease, poor crop... [START WATCHING](https://www.waybeyond.io/resources/production-problems-solved-by-collecting-the-right-data?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-14.png) * TOMATO * ARTICLE * YIELD PREDICTION ###### [Rethinking the singular focus on high accuracy in tomato yield prediction](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) WayBeyond's study unveils factors behind yield swings and proposes an alternative to improve yield... [START READING](https://www.waybeyond.io/resources/rethinking-the-singular-focus-on-high-accuracy-in-tomato-yield-prediction?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-4.png) * WEBINAR * CROP MANAGEMENT ###### [Uncovering warning signs of fungal disease in your growing environment](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) Discover the true cost of a fungal disease outbreak in crops, how to respond and the financial... [START WATCHING](https://www.waybeyond.io/resources/uncovering-fungal-disease-botrytis-in-crops?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-9.png) * ARTICLE * CROP MANAGEMENT ###### [Forging a technology pathway into Mexico](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) With protected agriculture on the rise, Mexico is ripe for the next wave of tech innovation. [START READING](https://www.waybeyond.io/resources/forging-a-technology-pathway-into-mexico?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-5.png) * WEBINAR * CROP MANAGEMENT ###### [Combating harmful crop pests without spraying more chemicals](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) Get insights on Integrated Pest Management planning for effectively managing infestations. [START WATCHING](https://www.waybeyond.io/resources/combating-harmful-crop-pests-with-ipm?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-2.png) * ARTICLE * YIELD PREDICTION ###### [Applying AI to Controlled Environment Agriculture](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) Learn the challenges and potential of AI and machine learning in agriculture for sustainable crop... [START READING](https://www.waybeyond.io/resources/applying-ai-to-cea-controlled-environment-agriculture?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/event%20600x360-4.png) * ARTICLE * WAYBEYOND LIFE ###### [Fruit Logistica 2023 round up](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) Read the round up of Berlin Fruit Logistica 2023 from the WayBeyond team on the ground. [START READING](https://www.waybeyond.io/resources/fruit-logistica-berlin-2023-round-up?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-6.png) * WEBINAR * CROP MANAGEMENT ###### [How to manage plant stress and improve crop performance](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) Learn how to manage plant stress and improve crop performance with Vapour Pressure Deficit. [START WATCHING](https://www.waybeyond.io/resources/how-to-manage-plant-stress-and-improve-crop-performance-with-vpd?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-8.png) * ARTICLE * CROP MANAGEMENT ###### [How implementing digital agronomy elevated African Blue’s blueberry production](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) Harnessing FarmRoad enabled to monitor the status of their crops and the farm as a whole and... [START READING](https://www.waybeyond.io/resources/implementing-digital-agronomy-for-blueberry-growers-african-blue?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-10.png) * ARTICLE * CROP MANAGEMENT * TOMATO ###### [Why crop registration is a vital part of your crop management](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) Why do growers use crop registration and how does it benefit crop management practices? [START READING](https://www.waybeyond.io/resources/why-crop-registration-is-a-vital-part-of-your-crop-management?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/podcast%20600x360.png) * PODCAST * DARRYN KEILLER ###### [Revolving door syndrome: Can we feed people without breaking the planet?](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) Our food systems face uncertainty in the wake of Climate Change. Cyclone Gabrielle highlighted the... [LISTEN NOW](https://www.waybeyond.io/resources/revolving-door-syndrome-with-darryn-keiller?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-13.png) * ARTICLE * CROP MANAGEMENT ###### [Sensor network delivers improved crop status visibility](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) Growers require frequent and detailed climate data and crop status visibility to get the best from... [START READING](https://www.waybeyond.io/resources/innovative-bluetooth-sensor-network-delivers-improved-crop-status-visibility?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-12.png) * ARTICLE * CROP MANAGEMENT ###### [The problem with handheld moisture meters for plants](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) While the popularity of hand held moisture meters for plants shows no signs of abating, there are... [START READING](https://www.waybeyond.io/resources/the-problem-with-hand-held-moisture-meters-for-plants?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/hero%20content%20600x360-3.png) * CASE STUDY * CROP MANAGEMENT ###### [Season Farms manages plant heat stress to improve production](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) The agronomist at Season Farms noticed a drop in production and turned to WayBeyond's digital... [START READING](https://www.waybeyond.io/resources/high-temperatures-impact-berry-production?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/webinar%20600x360-7.png) * CROP MANAGEMENT * WEBINAR ###### [Plant Disease and Sanitation](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) Plant pathology is the study of plant diseases and how they interact with plants. In this in-depth... [START WATCHING](https://www.waybeyond.io/resources/plant-disease-and-sanitation?hsLang=en) ![](https://www.waybeyond.io/hubfs/Resource%20cards/article%20600x360-6.png) * ARTICLE * WAYBEYOND LIFE ###### [Breaking gender bias in the technology sector](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) Lotte Bayly shares about her career journey, navigating gender bias, and her views on gender... [START READING](https://www.waybeyond.io/resources/insights-on-breaking-gender-bias-in-tech-careers?hsLang=en) ###### ###### Subscribe to newsletter