> ## Documentation Index > Fetch the complete documentation index at: https://waybeyond.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Company # Source: [https://www.waybeyond.io/about/company](https://www.waybeyond.io/about/company) # About WayBeyond ![champions-of-crop-management-bg-1](https://www.waybeyond.io/hs-fs/hubfs/champions-of-crop-management-bg-1.png?width=553\&height=468\&name=champions-of-crop-management-bg-1.png) ![champions-of-crop-management-fg-1](https://www.waybeyond.io/hs-fs/hubfs/champions-of-crop-management-fg-1.png?width=553\&height=468\&name=champions-of-crop-management-fg-1.png) ![bottom-wave-1 (7)](https://www.waybeyond.io/hubfs/WB%20Images/bottom-wave-1%20\(7\).svg) ## Championing modern crop management since 2016 At WayBeyond, we believe that digital agronomy is the future of crop production and that protected cultivation is the path forward for horticulture – so the world can produce more and all year-round to feed our growing population, with less resources and less impact from and on the planet. To grow more, better quality fresh produce, consistently, growers are striving to anticipate yield, manage pests and diseases outbreaks and optimize production. To improve farm operational efficiency and profitability, and meet their sustainability objectives, they are striving to utilize their resources and inputs at the right time and the right place, and optimize the life of their infrastructures. For that, they need to embrace modern crop management and growing practices that leverage accessible, timely, actionable and scalable agronomy data. Born in New Zealand in 2016, WayBeyond was incubated as a start-up within Autogrow, and [split away in early 2021 as a separate business](https://www.waybeyond.io/news/autogrow-announces-spin-out-of-ai-farming-company-waybeyond-to-accelerate-growth?hsLang=en). Following the [strategic investment of BASF Venture Capital GmbH](https://www.waybeyond.io/news/basf-venture-capital-gmbh-invests-in-waybeyond?hsLang=en) in 2023, WayBeyond is now a US-headquartered company. [Touch](https://www.waybeyond.io/javascript:void\(0\)) ![happy-growers-zoom](https://www.waybeyond.io/hs-fs/hubfs/WB%20Images/IMAGE%20\(23\).png?width=480\&height=551\&name=IMAGE%20\(23\).png) ## Mission We create digital agronomy solutions protected cropping growers love, for a better world.  [Touch](https://www.waybeyond.io/javascript:void\(0\)) ![little-girl-smelling-tomatoes](https://www.waybeyond.io/hs-fs/hubfs/vision%20statement.png?width=480\&height=551\&name=vision%20statement.png) ## Vision A world where we produce better seeds, grow delicious fruits and vegetables, and have a beneficial impact.  [Touch](https://www.waybeyond.io/javascript:void\(0\)) ![proud-grower](https://www.waybeyond.io/hs-fs/hubfs/farmer-vision-statement.png?width=481\&height=551\&name=farmer-vision-statement.png) ## Manifesto We invest in growers' farm’s success, so they can enjoy growing fresh produce and seeds they can be proud of. ### Designed for large scale and intensive production Our digital agronomy solution are designed for protected cultivation, primarily vine crops and berries. [FarmRoad](https://www.waybeyond.io/farmroad-crop-management-software?hsLang=en) enables growers to manage intensive seed production or large fresh produce operations, delivering optimized crop outcomes and empowering them to make timely crop management decisions, from the farm to the management table. FarmRoad is more than a crop management software, it’s a repository of grower knowledge. Our expert team, based in New Zealand and in key protected cropping markets including Mexico and Morocco, takes pride in understanding growers’ unique challenges, crops, local growing environment, and sustainability goals. We offer a dedicated customer manager, local support, localized software and agronomy services. We help them make the most of FarmRoad, evolve their growing practices and educate or upskill their workforce. WayBeyond advocates the United Nations Sustainable Development Goals, while supporting the next generation of growers through education and developing a [digital agronomy curriculum for protected cultivation](https://www.waybeyond.io/news/the-dawn-of-agronomy-40-waybeyonds-industry-first-curriculum-for-modern-protected-cropping-growers?hsLang=en). ![un-sustainable-development-goals-logo](https://www.waybeyond.io/hs-fs/hubfs/sustainable-development-goals-1.png?width=200\&name=sustainable-development-goals-1.png) ![decent-work-economic-growth-logo](https://www.waybeyond.io/hs-fs/hubfs/decent-work-economic-growth-1.png?width=200\&height=200\&name=decent-work-economic-growth-1.png) ![industry-innovation-infrastructure-logo](https://www.waybeyond.io/hs-fs/hubfs/industry-innovation-infastructure-1.png?width=200\&name=industry-innovation-infastructure-1.png) ![responsible-consumption-production-logo](https://www.waybeyond.io/hs-fs/hubfs/resposnsible-consumption-production.png?width=200\&name=resposnsible-consumption-production.png) ![bottom-wave-5 (3)](https://www.waybeyond.io/hubfs/WB%20Images/bottom-wave-5%20\(3\).svg) #### As featured in * ![hortidaily-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/horti-daily-logo.png?width=165\&height=73\&name=horti-daily-logo.png) * ![igrow-news-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/i-grow-news-logo.png?width=165\&height=73\&name=i-grow-news-logo.png) * ![fruit-logistica-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/frui-logistica-logo.png?width=165\&height=73\&name=frui-logistica-logo.png) * ![agritech-nz-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/agritech-nz-logo.png?width=165\&height=73\&name=agritech-nz-logo.png) * ![forbes-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/forbes-logo.png?width=165\&height=73\&name=forbes-logo.png) * ![fresh-plaza-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/fresh-plaza-logo.png?width=165\&height=73\&name=fresh-plaza-logo.png) * ![fruitnet-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/fruitnet-logo.png?width=165\&height=73\&name=fruitnet-logo.png) * ![seed-today-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/seed-today-logo.png?width=165\&height=73\&name=seed-today-logo.png) * ![produce-grower-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/produce-grower-logo.png?width=165\&height=73\&name=produce-grower-logo.png) * ![nz-hitech-awards-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/nz-hitech-awards-logo.png?width=165\&height=73\&name=nz-hitech-awards-logo.png) * ![morgo-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/morgo-logo.png?width=165\&height=73\&name=morgo-logo.png) * ![global-tomato-congress-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/global-tomato-congress-logo.png?width=165\&height=73\&name=global-tomato-congress-logo.png) * ![hortidaily-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/horti-daily-logo.png?width=165\&height=73\&name=horti-daily-logo.png) * ![igrow-news-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/i-grow-news-logo.png?width=165\&height=73\&name=i-grow-news-logo.png) * ![fruit-logistica-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/frui-logistica-logo.png?width=165\&height=73\&name=frui-logistica-logo.png) * ![agritech-nz-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/agritech-nz-logo.png?width=165\&height=73\&name=agritech-nz-logo.png) * ![forbes-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/forbes-logo.png?width=165\&height=73\&name=forbes-logo.png) * ![fresh-plaza-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/fresh-plaza-logo.png?width=165\&height=73\&name=fresh-plaza-logo.png) * ![fruitnet-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/fruitnet-logo.png?width=165\&height=73\&name=fruitnet-logo.png) * ![seed-today-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/seed-today-logo.png?width=165\&height=73\&name=seed-today-logo.png) * ![produce-grower-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/produce-grower-logo.png?width=165\&height=73\&name=produce-grower-logo.png) * ![nz-hitech-awards-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/nz-hitech-awards-logo.png?width=165\&height=73\&name=nz-hitech-awards-logo.png) * ![morgo-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/morgo-logo.png?width=165\&height=73\&name=morgo-logo.png) * ![global-tomato-congress-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/global-tomato-congress-logo.png?width=165\&height=73\&name=global-tomato-congress-logo.png) * ![hortidaily-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/horti-daily-logo.png?width=165\&height=73\&name=horti-daily-logo.png) * ![igrow-news-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/i-grow-news-logo.png?width=165\&height=73\&name=i-grow-news-logo.png) * ![fruit-logistica-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/frui-logistica-logo.png?width=165\&height=73\&name=frui-logistica-logo.png) * ![agritech-nz-logo](https://www.waybeyond.io/hs-fs/hubfs/Featured%20In%20Logos/agritech-nz-logo.png?width=165\&height=73\&name=agritech-nz-logo.png) ![Group 1621](https://20315204.fs1.hubspotusercontent-na1.net/hubfs/20315204/WB%20Images/Group%201621.svg) ###### WayBeyond’s digital agronomy solution not only help growers visualize their growing operations, it also provides them with the agronomic recommendations they need to optimize yield and yield quality. Neal Okarter, Investment Manager at BASF Venture Capital GmbH ###### The fusion of digital agronomy with protected cropping represents the next great leap in global food production and equips growers to harness the full potential of their crops, for a more sustainable and bountiful tomorrow. Darryn Keiller, Founder and CEO of WayBeyond ![bottom-wave-1 (8)](https://www.waybeyond.io/hubfs/WB%20Images/bottom-wave-1%20\(8\).svg) ## Meet our leadership team ![Darryn Keiller, founder and CEO of WayBeyond](https://www.waybeyond.io/hubfs/People.png) ###### Darryn Keiller Founder and CEO ![Lisa Coleman, Head of People and Culture at WayBeyond](https://www.waybeyond.io/hubfs/WB%20Images/People%20\(1\).png) ###### Lisa Coleman Head of People and Culture ![Ross Stanley, Chief Product and Technology Officer at WayBeyond](https://www.waybeyond.io/hubfs/Ross-stanley-1.png) ###### Ross Stanley Chief Product and Technology Officer ![David Procter, Head of Marketing at WayBeyond](https://www.waybeyond.io/hubfs/david-procter.png) ###### David Procter Head of Marketing ![Iain Grant, Head of Finance at WayBeyond](https://www.waybeyond.io/hubfs/Iain%20Grant%20\(1\)-1-1.png) ###### Iain Grant Head of Finance ![Dan Than, Customer Success Director at WayBeyond](https://www.waybeyond.io/hubfs/WB%20Images/People%20\(3\).png) ###### Daniel Than Customer Success Director ![Lotte Bayly, Global Sales Director at WayBeyond](https://www.waybeyond.io/hubfs/Lotte%20Bayly.png) ###### Lotte Bayly Global Sales Director ![Dr. Tharindu Weeraratne, Director of Crop Science and Agronomy at WayBeyond](https://www.waybeyond.io/hubfs/WB%20Images/People%20\(6\)-1.png) ###### Dr. Tharindu Weeraratne Director of Crop Science and Agronomy ![Dr. Mpatisi Moyo](https://www.waybeyond.io/hubfs/Mpatisi-Moyo_1-1.png) ###### Dr. Mpatisi Moyo Head of Artificial Intelligence ![bottom-wave-5 (3)](https://www.waybeyond.io/hubfs/WB%20Images/bottom-wave-5%20\(3\).svg) #### Our partners ![logo hortisud](https://www.waybeyond.io/hs-fs/hubfs/logo%20hortisud.png?width=250\&height=130\&name=logo%20hortisud.png) We have partnered with Hortisud to deliver our digital agronomy solutions to protected growers in the Moroccan market. [Hortisud >](https://www.hortisud.com/)  ![Ceickor logo](https://www.waybeyond.io/hs-fs/hubfs/Ceickor%20logo.jpg?width=205\&height=126\&name=Ceickor%20logo.jpg) In partnership with Ceickor Centro University, WayBeyond delivers an industry-first digital agronomy course to educate future agronomists in Mexico. [Ceickor Centro University >](https://www.centrouniversitarioceickor.edu.mx/home/)  ## Open Roles We're really happy you're interested in working at WayBeyond! We don't have any open roles right now but we'll let you know as soon as we do.  ## Latest news [![ALL NEWS](https://no-cache.hubspot.com/cta/default/5939375/94109059-532b-4711-80e8-c0d0f60c2fa9.png)](https://cta-redirect.hubspot.com/cta/redirect/5939375/94109059-532b-4711-80e8-c0d0f60c2fa9) ![https://5939375.fs1.hubspotusercontent-na1.net/hubfs/5939375/FarmRoad%20Agronomy%20Intelligence%20press%20release%20image\_final%20%281%29.png](https://www.waybeyond.io/hubfs/FarmRoad%20Agronomy%20Intelligence%20press%20release%20image_final%20\(1\).png) ###### WayBeyond launches AI-powered Agronomy Intelligenc... San Francisco / Auckland - June 11, 2026: WayBeyond today announced the launch of FarmRoad Agronomy ... [START READING](https://www.waybeyond.io/news/waybeyond-launches-farmroad-agronomy-intelligence?hsLang=en "learn more") ![https://5939375.fs1.hubspotusercontent-na1.net/hubfs/5939375/GrowPilot%20media%20releaes%20feature%20image%20%281%29-min.jpg](https://www.waybeyond.io/hubfs/GrowPilot%20media%20releaes%20feature%20image%20\(1\)-min.jpg) * GrowPilot ###### WayBeyond Launches New AI Agronomy App to Help Gro... San Francisco / Auckland – November 5, 2025 — WayBeyond today announced the launch of GrowPilot, an ... [START READING](https://www.waybeyond.io/news/waybeyond-launches-new-ai-agronomy-app-to-help-commercial-growers-stay-ahead-of-crop-risk?hsLang=en "learn more") ![https://5939375.fs1.hubspotusercontent-na1.net/hubfs/5939375/Costa%20Group%20uses%20WayBeyond%E2%80%99s%20FarmRoad%20platform%20to%20support%20its%20blueberry%20breeding%20program.jpg](https://www.waybeyond.io/hubfs/Costa%20Group%20uses%20WayBeyond%E2%80%99s%20FarmRoad%20platform%20to%20support%20its%20blueberry%20breeding%20program.jpg) * Berry breeding ###### Costa Group Taps WayBeyond’s FarmRoad for Blueberr... WayBeyond’s enterprise platform supports Costa’s Variety Improvement Program in Australia, helping i... [START READING](https://www.waybeyond.io/news/costa-group-waybeyond-farmroad-blueberry-variety-innovation?hsLang=en "learn more") ###### Subscribe to our newsletter #### Interested in partnering with a digital agronomy industry leader? 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